Technology Insights

Add Google Analytics To ClientExec

I am a big fan of ClientExec as it is easy to install and very easy to use. Over the years it has always been easy to upgrade and the support is prompt. If you want to add Google Analytics to your ClientExec installation you simply need to add it in two locations if you are using the default template and if you are using a custom ClientExec template then you need to add it in one more location.

Technology Insights

How To Install Google Analytics JavaScript For KBPublisher Knowledge Base Software

I recently installed Google Analytics JavaScript on a clients KBPublisher installation and figured someone else may find this useful. In the past it has been recommended to put the Google Analytics JavaScript code into the footer of your web site however Google has now released asynchronous tracking code that can be installed in the header safely. Below is information on the Google Analytics asynchronous JavaScript to be placed in the header of the KBPublisher default template. You can apply the same logic though if you have installed a different template for KBPublisher knowledge base software.

Technology Insights

Create A Google Analytics Filter To Exclude A Group Or Subnet Of IP Addresses

If you are using Google Analytics for web analytics it can be beneficial to exclude certain addresses to provide a more accurate view of traffic to the site. There are numerous reasons that excluding IP’s from the analytics statistics such as if it is a personal site that doesn’t do a lot of traffic and you are working on all the time from home the analytics results might not provide a real world view of what other visitors view the most. Another example might be if it’s a corporate web site that numerous developers, QA personal, and others employees are visiting from the same address space it could skew the analytics results because of such a high concentration of traffic from one IP address or subnet. One of the great reasons for reviewing the web analytics data provided by Google Analytics is to see what pages customers view or what region your customers are from. This type of data can help prioritize the areas of the site that should be worked on the most or what content provides the best return on investment and if the data includes your own traffic it might not provide accurate data for you to review.

Technology Insights

Similar Sites to Alexa That Rank Web Site Traffic

A great tool for web site owners is to be able to rank your web traffic and estimate the reach of your web site to the world. A tool I have used forever is Alexa (alexa.com) which will allow you to compare your site to others sites and see various other statistics about any site type in the search box. I have been searching around for some comparable sites to Alexa so I can have multiple perspectives of the estimated reach of some of my sites.

Below is an example of Alexa comparing the traffic rank of cnn.com and microsoft.com.

Alexa Traffic Rank: cnn.com compared to microsoft.com